Is Outsourcing A Perfect Fit For B2B Telemarketing?

Engaging in a business venture in Singapore is very lucrative for most companies. The steadfast economic status, the quality of work-life, safe streets, variety of cuisines, equality among all races and Paradise-like landscapes and ocean views are just a few of the things that would entice every man to go in and experience business the Singaporean way. Furthermore, businessmen do not regard their competitors as rivals, but only as a great challenge for their firms. This promotes a healthy relationship between companies within the same industry.

Albeit this country's global status, a stable economic condition does not guarantee success when getting involved in the business community. Even if every firm treats one another like a brother or a sister, it is not enough to attract customers to patronize one's product and services. Though, we may perceive financial growth and constant demand as good vibes, generating B2B sales leads is a totally different thing and a lot of a challenge. It will not only coerce Singaporean firms to obtain a pool of resources- manpower, management and technology- but it will also test the courage of the employees to weather the challenges ahead of them. On the other hand, the time, skills, expertise and money needed to finance and run this marketing function has to suffice the needs of a firm.

A number of business organizations have already been through hell due to failed B2B lead generation campaigns. Some were disappointed, others treat lead generation as their greatest business foe, but of course, many have also succeeded. In terms of resources, those that lacked funds and did not have the skills and abilities to generate good business leads found themselves falling behind.

The anecdotes of failures and written pages of frustrations have stimulated companies to come knocking on the doors of telemarketing service providers. The inexpensive cost of hiring another company to either rescue a dying program or jump start marketing activities is the most attractive bait. Furthermore, the scrapbooks replete with back-to-back previous accomplishments of telemarketing firms have been eye opening. Low cost plus effective process seems a good formula to create a good B2B lead generation salvo. But, is it? Is outsourcing a perfect fit for B2B telemarketing? Well, we cannot answer this one without a good analysis.

Let us first start with the costs attributed to this undertaking. It is known to almost all companies that outsourcing telemarketing is cheaper compared to other direct marketing channels. It is cheaper because if compared with an in-house campaign, costs are lower since the client will only pay for the labor of the telemarketers, without the burden of other related expenditures. But, the fact is a Singaporean firm will still incur costs depending on the number of the sales leads and the service provider that one has contracted. So in this case, it is choosing the lesser evil of and between two evils and it is crystal clear that outsourcing is the champ. In technological aspect, outsourcing still scores higher. This is so because the service provider has already acquired specialized call center applications powered by around-the-clock Internet connection, updated contact database and 24/7/365 technical support. In addition, top-notch service providers employ a powerhouse cast of professional telemarketers who devote their time in cold-calling and appointment setting services. With in-house telemarketing, it takes time to recruit and train skilled employees. Aside from that, lead generation is the core competency of best-in-class outsourcers. Their expertise on this field is uncontested that clients will have no worries on how their campaigns will fare.

While it has worked for a good number of companies across the globe, there is no way of telling if outsourcing telemarketing services will work for a particular Singaporean firm. Like any other marketing strategy there is, success in outsourcing depends on factors like budget, nature of business, target market, and of course, the product or service. One thing is for sure, B2B telemarketing works. Outsourcing it is just another cost efficient and easier way to get the job done.


Maegan Anderson works as a professional consultant. She helps businesses in AU and SG increase their revenue by lead generation and appointment setting services through telemarketing. To know more about this visit: http://www.callbox.com.sg/