What a B2B Telemarketing Call Centre Can Offer

A call centre is not only offering inbound services. In fact, it is just one of the wide array of services that a telemarketing service provider can provide. Learn what the other functions are by reading the article below.


History has been the primary witness of how call centres provide low-cost and effective services to companies around the world. Business entities that lack the budget to conduct their own sales and marketing campaigns have been assisted by telemarketing firms. Eventually, they have achieved the growth that they have been yearning. However, there are also accounts of service providers that have been performing poorly, staining the good reputation that the telemarketing industry has. There are stories that depict how call centres charge hidden costs when during the contract signing such fees have not been discussed. Also, mediocre firms have been victims of third parties that give poor sales leads instead of the expected qualified appointments.


Whatever the rumours, gossips and news are, it cannot be denied that a B2B telemarketing call centre remains as one of the most important outsourcer of professional services anywhere in the world, especially in Australia. In fact, according to a study conducted by a telemarketing company, about 70% of the respondents/companies confessed that telemarketing is critical or important in their operations. At the present time, the sector has offered not just plain answering service that Australian companies knew. The industry caters a wide array of services for B2B or B2C activities. These are enumerated as follows:


• Cold-calling/Teleprospecting. This is the process of randomly calling sales prospects from an updated business database. The main objective is to get them interested in a particular undertaking, like seminars, trade shows, conferences and the likes. The good thing about using this method is to know directly whether a prospect manifests his interest to such promotional activities.

• Appointment Setting/Lead Generation. The use of the telephone extends in lead generation. Top-notch call centres use their accurate contact list to make cold-calls. After which, the telemarketers qualify them to determine whether the leads are of high-quality. After which, they set-up a meeting between the sales representative/s of the client and the potential customer. There are times that clients appoint the service providers' agents to close the sale. Over the years, telemarketing has been a big help in generating sales leads. This is seen from the growth of the BPO industry onshore and offshore.

• Lead Nurturing. In conducting lead generation, there are targeted leads that are not sales-ready, although they show interest to purchase a good or service. In this case, they are nurtured by making regular follow-ups until the time that these prospects are ready to buy.

• Telephone Surveys. Market research is a program that gathers information from the prospective client. This aims to understand what the target market wants at the present time. After the data are analysed, the company is geared in producing products that have high marketability and advertising campaigns that leave a positive impression on the customers.

• Database Cleaning. Changes in business contact information are inevitable forces. Old contact lists must be cleaned in order to have an up-to-date record of the existing and potential customers. Call centres are using different data gathering procedures to confirm the validity and reliability of the data that they obtain.

• Inbound Telemarketing. Aside from focusing on filling the sales pipeline with new leads, companies are also responsible in giving assistance to their existing customers through answering services. Inbound call centres are equipped with the right technology and right people to establish a comfortable, quick and around-the-clock customer service support. Aside from plain inquiry and complaint handling, these service providers also offer order taking and processing, and reservation and booking system.


B2B telemarketing call centre can offer a variety of sales and marketing solutions for your company. Aside from the cost reduction that is common in outsourcing, you will be guaranteed high return on investment and that services are above par. So, what kind of service do you currently need? Hire a call centre now to get the job done well.



Maegan Anderson works as a professional consultant. She helps businesses in AU and SG increase their revenue by lead generation and appointment setting services through telemarketing. To know more about this visit: http://www.callbox.com.sg/